Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
(Book, Online Content)
Author
Contributors
Mauborgne, Renée, author.
Published
Boston, Massachusetts : Harvard Business Review Press, [2015].
Edition
Expanded edition.
Physical Description
1 online resource (xxviii, 287 pages) : illustrations
Summary
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Also in this Series
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Copies
| Location | Format | Call Number | Status |
|---|---|---|---|
| Online access. | Online Content | Online | Available Online |
| Northwest College - Hinckley Library - Internet | Book | INTERNET | Available Online |
| Platte Co. Library - Nonfiction | Book | 658.4 K18B | Checked out |
Subjects
Library of Congress Subjects
Other Subjects
More Details
Published
Boston, Massachusetts : Harvard Business Review Press, [2015].
Format
Book, Online Content
Edition
Expanded edition.
Language
English
Notes
General Note
"With a new preface, fresh chapters, and updated case studies"--Back of jacket.
Bibliography
Includes bibliographical references (pages 263-270) and index.
Summary
"Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans."Book jacket.
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Citations
APA Citation, 7th Edition (style guide)
Kim, W. C., & Mauborgne, R. (2015). Blue ocean strategy: how to create uncontested market space and make the competition irrelevant (Expanded edition.). Harvard Business Review Press.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Kim, W. Chan and Renée, Mauborgne. 2015. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Harvard Business Review Press.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Kim, W. Chan and Renée, Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Harvard Business Review Press, 2015.
MLA Citation, 9th Edition (style guide)Kim, W. Chan,, and Renée Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Expanded edition., Harvard Business Review Press, 2015.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
