Hit makers : the science of popularity in an age of distraction
(Audiobook CD)
Author
Published
[Westminster, MD] : Books on Tape, [2017].
Edition
Unabridged.
Physical Description
9 audio discs (approx. 11 hr., 30 min.) : digital ; 4 3/4 in.
Status
Summary
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Copies
Location | Call Number | Status |
---|---|---|
Uinta Co. - Evanston - Audio Visual Collection | AV 306.3 THO | On Shelf |
More Details
Published
[Westminster, MD] : Books on Tape, [2017].
Format
Audiobook CD
Edition
Unabridged.
Language
English
Notes
General Note
Title from web page.
General Note
Compact discs.
Participants/Performers
Read by the author.
Summary
"Nothing "goes viral". If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret history - of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Even the most brilliant ideas wither in obscurity if they fail to connect with the right network, and the consumers that matter most aren't the early adopters but rather their friends, followers, and imitators - the audience of your audience. In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives. Shattering the sentimental myths of hit making that dominate pop culture and business, Thompson shows quality is insufficient for success, nobody has "good taste", and some of the most popular products in history were one bad break away from utter failure. It may be a new world, but there are some enduring truths to what audiences and consumers want. People love a familiar surprise: a product that is bold yet sneakily recognizable. All businesses, artists, and people looking to promote themselves and their work want to know what makes some works so successful while others disappear. Hit Makers is a magical mystery tour through the last century of pop culture blockbusters and the most valuable currency of the 21st century - people's attention." -- Amazon.com
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Citations
APA Citation, 7th Edition (style guide)
Thompson, D. (2017). Hit makers: the science of popularity in an age of distraction (Unabridged.). Books on Tape.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Thompson, Derek. 2017. Hit Makers: The Science of Popularity in an Age of Distraction. Books on Tape.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Thompson, Derek. Hit Makers: The Science of Popularity in an Age of Distraction Books on Tape, 2017.
MLA Citation, 9th Edition (style guide)Thompson, Derek. Hit Makers: The Science of Popularity in an Age of Distraction Unabridged., Books on Tape, 2017.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.