Catalog Search Results
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This work examines how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to today's online viral advertising, the text explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements and agencies reflect and introduce cultural trends and issues. In the second edition, there is now a strong focus on the part played by women in modern...
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Very short introductions volume 118
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"Climate Change: A Very Short Introduction examines the science, the history and the politics of climate change. Drawing on the latest science from the recent IPCC reports, this VSI examines the potential catastrophic impacts of climate change in the future. Global awareness of climate change has grown very rapidly, as shown by the wide support for campaigners like Greta Thunberg and groups like Extinction Rebellion, and the declaration by many governments...
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"[This book] introduces readers to how gender shapes our understanding of every aspect of crime— from defining what crime is to governing how crime is punished. The second edition...[offers] new material throughout, including increased focus on the intersections of race, class, gender, and sexuality in crime and punishment; more attention to LGBTQ issues; additional coverage of gender and crime on college campuses; and more. This...book illustrates...
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"New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the "right hook"--their next...
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"With revisions and updates throughout, the fifth edition of "Fair and Foul" explores America's love of sport and also it's darker side. Updates include further attention to how race, class, and gender relate to the uneven playing field in sports; a new discussion of sexuality as a divisive factor in sport; and numerous new case studies and examples"--Provided by publisher.
69) American cinema
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An epic analysis of the American motion picture industry that combines rare archival film, key scenes from immortal movies, interviews with leading filmmakers and commentary from noted film scholars and critics.
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"Creationists who dismiss Darwin's theory of evolution. Parents who refuse to vaccinate their children. Climate change deniers who dismiss the warming planet as a hoax. These are just some of the groups that, despite robust scientific evidence, embrace pseudoscientific beliefs and practices. Why do they believe bunk? And how does their ignorance threaten us all? Noted skeptic Massimo Pigliucci sets out to separate the fact from the fantasy in this...
71) Social media and your brain: web-based communication is changing how we think and express ourselves
Summary
"While society has widely condemned the effects on preteens and teens; natural social maturation of digitally enabled communication, such as texting and messaging, and of social media apps, such as Facebook, Instagram, and SnapChat, these forms of communication are adversely affecting everyone, including adults. This book examines how social media and modern communication methods are isolating users socially, jeopardizing their intellectual habits,...
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In The Glass Cage, best-selling author Nicholas Carr digs behind the headlines about factory robots and self-driving cars, wearable computers and digitized medicine, as he explores the hidden costs of granting software dominion over our work and our leisure and reveals something we already suspect: shifting our attention to computer screens can leave us disengaged and discontented.
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"In Suspicious Minds, Rob Brotherton explores the history and consequences of conspiracism, and delves into the research that offers insights into why so many of us are drawn to implausible, unproven and unproveable conspiracy theories. They resonate with some of our brain's built-in quirks and foibles, and tap into some of our deepest desires, fears, and assumptions about the world, "--Amazon.com.
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"In the fourth edition of Provocateur, sociologist Anthony J. Cortese offers an up-to-date, critical analysis of modern advertising. Though we often hear that we live in a period of unprecedented gender and racial equality, both racism and sexism persist in a most telling area--the ads with which we are inundated every day in newspapers and magazines and online. Cortese examines the ideologies surrounding gender and race by delving into the presentation...
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"Thoroughly understand the most important issues you'll face when entering practice! Loved for its readability and inviting cartoons, this updated nursing trends text helps you to prepare for the NCLEX-RN® while giving you valuable information to succeed throughout your career. It reflects current issues and trending topics that nurses will encounter, ensuring that you not only graduate with patient care skills, but also with professional development...
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Very short introductions volume 710
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"This Very Short Introduction takes an expansive and inclusive approach meant to broaden and challenge traditional views of music and technology. In its most common use, "music technology" tends to evoke images of twentieth and twenty-first century electronic devices: synthesizers, recording equipment, music notation software, and the like. This volume, however, treats all tools used to create, store, reproduce, and transmit music--new or old, electronic...
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"Co-Winner of the 2012 Wayland D. Hand Prize, History and Folklore Section of the American Folklore Society" "One of Choice's Outstanding Academic Titles for 2012" Jack Zipes is professor emeritus of German and comparative literature at the University of Minnesota and the author, translator, and editor of dozens of studies and collections of folk and fairy tales. His recent books include Why Fairy Tales Stick: The Evolution and Relevance of a Genre,...
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Very short introductions volume 681
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In a world where not everyone believes in God, "blasphemy" is surely a concept that has passed its use-by-date. And yet blasphemy (like God and religion) seems to be on the rise. In this Very Short Introduction Yvonne Sherwood asks why this should be the case, looking at factors such as the increased visibility of religious and racial minorities, new media, and engines of surveillance (which are far more omniscient than the old gods could ever be),...