Soon Yu on Creating Timeless Brands.
(eVideo)
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Format
eVideo
Language
English
Notes
General Note
9/07/201812:00:00AM
Participants/Performers
Presenter: Soon Yu
Summary
Learn how to create a brand that stands the test of time. Branding thought leader Soon Yu provides a framework for building iconic brands.
Summary
Some brands stand the test of time. They stick around, through market fluctuations and shifts in consumer preference and demand. But what makes a brand timeless? Is longevity something you can control? Join thought leader Soon Yu, author of Iconic Advantage, in this LinkedIn Learning course on creating brands that last. He provides a framework for identifying what's unique about your brand-whether it's your story, your benefits, or your design-and creating timeless distinction through noticing power and staying power. Plus, learn how to take your brand to a wider audience by building your scaling power.
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Citations
APA Citation, 7th Edition (style guide)
Yu, S. (2018). Soon Yu on Creating Timeless Brands . linkedin.com.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Yu, Soon. 2018. Soon Yu On Creating Timeless Brands. linkedin.com.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Yu, Soon. Soon Yu On Creating Timeless Brands linkedin.com, 2018.
MLA Citation, 9th Edition (style guide)Yu, Soon. Soon Yu On Creating Timeless Brands linkedin.com, 2018.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
