How to Write a Marketing Plan.
(eVideo)
Author
Contributors
Published
Carpenteria, CA linkedin.com, 2022.
Status
Summary
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Format
eVideo
Language
English
Notes
General Note
8/03/202212:00:00AM
Participants/Performers
Presenter: Goldie Chan
Summary
Learn how to write an effective marketing plan that drives your brand from an initial idea all the way to its successful implementation.
Summary
Every successful marketing campaign starts with a roadmap, an idea, and a plan for execution. In this course, digital marketing expert and instructor Goldie Chan teaches you-whether you're a marketing professional or small business owner-how to write an effective, goal-driven marketing plan, from an initial idea all the way through its successful implementation. Learn to assemble a cross-functional team, conduct a market analysis, position your brand and set your own goals, and break down the essential components of your plan into clear, focused sections. Get tips from Goldie on best practices for tactical implementation, with action-based strategies drawn from real-world studies and examples. Along the way, find out how to measure key performance indicators (KPIs), track your progress, and leverage social media scheduling tools such as Agorapulse and HubSpot to batch content, outsource content creation, and refine your plan as you go.
System Details
Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.
Citations
APA Citation, 7th Edition (style guide)
Chan, G. (2022). How to Write a Marketing Plan . linkedin.com.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Chan, Goldie. 2022. How to Write a Marketing Plan. linkedin.com.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Chan, Goldie. How to Write a Marketing Plan linkedin.com, 2022.
MLA Citation, 9th Edition (style guide)Chan, Goldie. How to Write a Marketing Plan linkedin.com, 2022.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.