From the Book - Second edition updated & revised.
Pt. 1. Getting to know yourself and your business
Setting the scene for success
Establishing basic business practices
Pt. 2. Spreading the word - and images
Advertising and publicity
Pt. 3. Getting down to selling
Selling in brick-and-mortar stores
Get creative : Other selling options and opportunities.
Getting to know yourself and your business. Setting the scene for success ; Branding your business ; Establishing basic business practices
and images. Marketing basics ; Your craft community ; Blogging ; Advertising and publicity ; More online marketing networks
Getting down to selling. The craft fair scene ; Selling in online stores ; Selling in brick-and-mortar stores
Get creative: other selling options and opportunities.